What is recruitment marketing and why companies need to adopt it ?

Finding the right talents to join your organization can be a difficult task. Indeed, many recruiters struggle to source, nurture and hire profiles that are relevant to the position advertised and to the company they work at. The best solution to these issues is recruitment marketing. We know that this may sound like another buzzword used by business people, but it is actually a key strategy to implement if you want to promote your company properly to facilitate the hiring process. In this article, you will discover what recruitment marketing is all about and why companies need to adopt it.

What is recruitment marketing ? 

In simple terms, recruitment marketing is defined as the process by which a company promotes its employer brand to potential candidates. The main objective of recruitment marketing methodologies and tactics is to build awareness, attract and engage with best-fit candidates. The recruitment marketing funnel can be used to better explain the different stages that undermine this process.

Stage One : Building awareness

At this stage, companies need to write blog articles, create videos, or develop content on social media to promote the company to job seekers to attract their attention.

Stage Two : Increasing interest

After building awareness about your company, the obvious next step is to increase the interest of active and passive job seekers. This is usually done by providing them with insights that are valuable to them. To succeed at this stage, make sure that your recruitment team is aligned with what you plan on communicating about.

Stage Three : Nurturing candidates

This stage is about encouraging potential candidates to join your team. To succeed, you will need to be transparent about certain factors of interest for your target, such as the different training programs you  will provide, the growth opportunities they can benefit from,…

The key here is to make everything accessible to potential candidates to help them make the jump to your organization.

Stage Four : Taking action

At this stage, you will need to remove all the obstacles that candidates may encounter while applying for a job. You can easily do so by removing all the unecessary steps and simplifying complicated procedures.

Why companies need to adopt recruitment marketing ?

Taking the time to develop recruitment marketing strategies and tactics is increasingly valuable in today’s job market where there is a stiff competition for the best candidates. Luckily, the efforts made to encourage candidates to take action will never go in vain, as you will reap important benefits. Here are some of them.

  • Boost your firm’s visibility

By creating a solid employer brand for your company and promoting it through social media and other channels of communication, you can drive the attention of potential best-fit candidates and boost your firm’s visibility.

  • Build a better candidate experience

A well-crafted recruitment marketing plan will allow you to ensure a positive candidate experience, as it will enable you to foster the right engagement with your target by creating a good first impression during your first interactions.

  • A better ROI

Recruitment marketing enables firms to figure out where their budget is effectively spent, what’s not working well and how to reallocate ressources as necessary. Therefore, it is crucial for you as a recruiter to embrace the best practices to ensure a smooth hiring and an improved candidate experience.

  • Increase time to hire

Building effective recruitment marketing strategies and tactics will enable your hiring team to achieve positive results on the key metrics on which they are evaluated, like time to hire. Indeed, after setting your recruitment marketing programs and establishing a pipeline of potential best-fit candidates, your hiring processes will be accelerated and your hiring team won’t need to search for new candidates from scratch.

All in all, recruitment marketing is an approach that is worth using to help you find the best candidates. By following the recruitment marketing funnel stages and getting your hiring team on board, you will be able to attract the right candidates while reaping important benefits. If you liked this article, make sure to share it and subscribe to our newsletter.

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